digital marketing

Digital marketing Digital marketing   is the   marketing   of products or services using digital technologies, mainly on the   Internet , but also including mobile phones,   display advertising , and any other digital medium. [1] Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. [2]  As digital platforms are increasingly incorporated into marketing plans and everyday life, [3]  and as people use digital devices instead of visiting physical shops, [4] [5]  digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO),  search engine marketing  (SEM), content marketing,  influencer marketing , content automation, campaign marketing,  data -driven marketing, [6]   e-commerce  marketing,  social media marketing ,  social media optimizatio...